Findings from this Run (3)
highClarityopenfnd_1
Sold-out sizes are visually identical to available sizes
at step · Choose size
Unavailable variants use the same border, colour and hit area as available ones. The AI User selected two unavailable sizes before succeeding.
Recommendation
Mark unavailable variants with a non-colour indicator, disable the control and expose the state to assistive technology.
mediumFrictionopenfnd_2
Guest checkout is visually subordinate to account creation
at step · Guest or account
The guest path is a small text link under a full-width primary button, adding 22 seconds of hesitation at the highest-intent step.
Recommendation
Give both paths equal visual weight, or lead with guest checkout and offer an account after purchase.
criticalClarityacknowledgedfnd_3
Delivery surcharge disclosed only at the review step
at step · Review total
A delivery surcharge appears for the first time after the address form, changing the expected total.
Recommendation
Disclose delivery cost, or an explicit range, on the product and bag steps.